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13
Comentar
Baixar
A Burberry quase acabou por causa de um xadrez, e voltou ao topo com reposicionamento. Nos anos 200, o padrão icônico virou símbolo de ostentação barata e gangues. O que era luxo virou piada. As vendas caíram, o prestígio sumiu e a imagem desmoronou. A virada veio com estratégia: Cristopher Bailey e Angela Arhendts não apagaram a identidade, ressignificaram. Resgataram as raízes britânicas, conectaram a marca a cultura, a música e ao digital, limitaram o uso do xadrez e devolveram desejo
Curtir
1
Baixar
Carregando
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