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A Havaianas não perdeu engajamento. Perdeu ESTRATÉGIA. Marca não escolhe lado político. Marca escolhe cliente. Quando uma empresa com quase todo o mercado decide dividir opinião, ela automaticamente divide vendas. E o erro de um gigante sempre vira oportunidade bilionária pra quem está atento. Marketing não é só criatividade. É leitura de contexto. É escolha de porta-voz. É narrativa no momento certo. E, acima de tudo, TIMING. Quem entende o jogo aproveita a crise do concorrente.
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