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Você daria o microfone para quem quer destruir a sua marca em público? O que parecia uma emboscada no meio de um grande evento virou o maior comercial involuntário que a Chili Beans já teve. Um participante diante de uma multidão fez uma pergunta que apresentava um leve tom de ‘provocação’ ao Caito Maia. Ele disparou: “Eu nunca comprei um óculos seu, sou cliente da Oakley e da Ray-Ban. Sempre vi a Chili Beans como segunda linha”. Em vez de reagir com mesmo tom da pergunta, o fundador deu uma a
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