Kwai Logo
Kwai User Avatar
Criado pela agência Lowe Lintas para os cotonetes com hastes flexíveis da Johnson & Johnson. O filme foi criado por Edmar Salles e animado por Walbercy Ribas do grupo Start Anima Desenhos Animados. Possuía como tema “Gente grande também precisa de carinho”, pois era para mostrar que o produto tinha outros usos além dos cuidados infantis. O sucesso foi tanto que a propaganda ganhou o Leão de Bronze no Festival de Cannes. Fonte: Grandes nomes da propaganda. #MarketiandocomMarcelo #marketing
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