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Uma campanha publicitária levou a CACHAÇA de 0,5% das vendas em SP a 45% do Brasil INTEIRO --- Em 1959, Guilherme Müller Filho assumiu uma engarrafadora quase desativada em Pirassununga. Quase 20 anos depois, a marca vendia só em SP e tinha 0,5% do mercado estadual — sem nunca ter feito uma campanha profissional. A virada veio com 4 palavras: "51, Uma Boa Ideia". O resultado: 45% das vendas de cachaça no Brasil. #empreendedores #negócios #cachaça #51 #inspiração
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