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O que esse comercial da Pepsi ensina sobre poder da imagem Esse não é só um comercial entre Pepsi e Coca-Cola. É uma aula sobre narrativa, percepção e poder da imagem. Quando a marca é escondida, quem vence é a experiência — não a fama. Em fotografia, publicidade e comunicação pública, a lição é clara: quem controla a narrativa, controla a escolha. 📷 Imagem é posicionamento. 🎬 Storytelling é estratégia. — Álvaro Botelho | Imagem e Estratégia #Storytelling #Branding #MarketingCriativo
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