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This all-electric concept car, revealed in 2023, marks a new era for Lancia, blending timelesse design with innovative technology. The “PU+RA” in its name stands for “Pure and Radical,” encapsulating Lancia’s vision for a sustainable and exhilarating driving experience. The PU+RA HPE, with its Progressive Green color, pays homage to the iconic Lancia Flaminia. Its design, featuring the historic Lancia grille and a new emblem, merges classic Lancia aesthetics with a forwa
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