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Quando você cria uma campanha ou um comercial, o marketing precisa definir objetivos claros. Ser engraçado e viral apenas não é suficiente e, em alguns casos, pode ser um grande tiro no pé. Imagina se esse comercial fosse real e a Nagarjuna vendesse ou exportasse cimento para empresas americanas. Esse “viral” poderia ser um desastre para os negócios, afastando clientes e manchando a reputação da marca. Nem todo engajamento é positivo. Antes de pensar em viralizar, pense no impacto que sua mens
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