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A partir de janeiro de 2026, um ponto de audiência vai representar mais casas e pessoas no Ibope. A atualização da Kantar Ibope, baseada em dados do IBGE, altera o peso dos pontos no PNT e também na Grande São Paulo. Na prática, programas podem ter menos pontos, mas alcançar mais telespectadores em números absolutos do que no passado. #Audiencia #KantarIbope #Globo #SBT
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A TV aberta continua muito à frente do vídeo online. Dados da Kantar Ibope revelam que a audiência da TV aberta e linear segue superior até mesmo aos streamings mais famosos. #TVAberta #Globo #Internet
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