Kwai Logo
Kwai User Avatar
Essa empresa turca cresceu quando todo mundo achava que commodity não tinha mais margem. A Borusan Cat, distribuidora da Caterpillar, viu vendas e margens despencarem em 2017. Em vez de brigar por preço, eles tentaram outro caminho. Apostaram na tecnologia para aumentar suas margens. Como sempre falo: Tecnologia, quando usada da forma certa, é uma alavanca E é isso que ensino no meu livro ‘Enquanto uns falam, outros escalam’
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