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A CopenHill transformou uma obrigação urbana em ativo público. Uma usina de lixo costuma carregar rejeição, distância e baixa atratividade. Em Copenhague, ela virou ponto de visita, lazer e reputação para a cidade. Esse é o valor estratégico do design: mudar a percepção de uma infraestrutura sem negar sua função principal. Quando um projeto resolve eficiência, uso do solo e experiência no mesmo lugar, ele deixa de ser custo invisível e passa a gerar capital simbólico. Quantos negócios ainda esc...
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