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Peço a TODOS que assistam e se inscreva https://www.youtube.com/channel/UCE6XRYON5uxEg_jOUjQigmQ #raykroc
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A história de Ray Kroc é a prova de que a visão vale mais que o produto. Ele não via um restaurante, mas uma fábrica de sonhos e independência. A lição é clara: pare de vender seu produto e comece a vender a transformação que ele oferece. ​Em vez de focar nas características do que você vende, mostre como seu produto ou serviço pode mudar a vida do seu cliente. Mostre a ele a versão melhorada de si mesmo, o problema resolvido, a nova realidade alcançada. ​O seu produto é o veículo, mas a transfo
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Peço a TODOS que assistam e se inscreva https://www.youtube.com/channel/UCE6XRYON5uxEg_jOUjQigmQ #Raykroc
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