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A Globo vem sendo alvo de críticas pela condução do Big Brother Brasil 2026. Parte do público aponta que o programa estaria dedicando tempo excessivo a ações de merchandising, deixando em segundo plano as histórias e os conflitos que realmente movimentam a casa. A percepção é de que o excesso de merchan prejudica o entendimento do enredo e a conexão com os participantes. #Globo #BBB #BBB26 #Merchan
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