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Quando Emma Rose Cohen, ex-aluna de Harvard, subiu ao palco do Shark Tank em 2018, ela não estava apenas apresentando um produto, estava lançando um verdadeiro movimento contra os plásticos descartáveis. Como cofundadora da FinalStraw, Cohen e sua equipe tinham uma proposta simples e ousada: criar o primeiro canudo dobrável e reutilizável do mundo, feita de aço inoxidável e silicone, pequeno o suficiente para caber em um chaveiro e fácil de levar para qualquer lugar.
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