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The Volkswagen Ad That Turned Value Into a Joke In 1967, Volkswagen released a clever advertisement built around a simple question: What would you do with $3,000? In the commercial, two neighbors supposedly received the same budget. Mr. Jones spent the entire amount on a single luxury car. Mr. Krempler took a completely different approach. He bought a new Volkswagen Beetle and still had enough money for a refrigerator, range, washing machine, dryer, record player, and two television sets.
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