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Vendo o pai em DIFICULDADES financeiras, eles assumem e formam o 2º MAIOR laticínio do Brasil ------- Em 1985, com a fábrica da família à beira da falência, Cesar e Marcos Helou largaram suas carreiras para salvá-la. Produziam só 2 mil litros por dia. Cortaram custos, apostaram em novas fábricas e recusaram dezenas de ofertas. Hoje, a Piracanjuba é o 2º maior laticínio do Brasil 🥛 #Piracanjuba #NegócioFamiliar #Empreendedorismo #CasesDeSucesso #inspiração
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