很多人把“品牌全案”理解成做LOGO，全案是从品牌定位→卖点与内容→VI视觉系统→落地物料与空间设计的一整套闭环。 选全案公司，务必问清：①真实落地案例 ②对你项目的理解 ③沟通逻辑与方法。只会“短平快、一问三不知、只会认同”的外包式团队，风险很高。 有全案需求欢迎私信 A “full brand package” is NOT just a logo. It’s a complete rollout: positioning → messaging → visual identity → materials & store design. Before hiring an agency, ask: 1) real launched cases 2) how they understand your business 3) clear communication & methodology. DM me city + concept + size for a quick go/no-go suggestion. #restaurant