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Em 2018, a Payless enganou o mundo da moda com um experimento genial: vender sapatos baratos como se fossem de luxo. Eles criaram a falsa marca Palessi, montaram uma loja chique, convidaram influenciadores e viram todos pagarem até R$3.000 por calçados que custavam apenas R$50. Esse caso mostrou como o marketing, o status e a vaidade podem transformar algo simples em um “objeto de desejo”. Mas afinal, o que dá valor às coisas: o material ou a ilusão que acreditamos?#marketing #luxo #crecernafami
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